"We are FAIRLING.

We are more than a platform. We are the online dating site for ever-lasting love stories in retail."

Our Story

The Future Of Wholesale Is Here

Our Story

The Future Of Wholesale Is Here

We believe in the happiness that comes with offering unique and creative products to customers searching for the special something out there. We celebrate conscious shopping in the era of fast consumption.

Our mission is to optimize and simplify wholesale by connecting the most awesome brands and stores online. We want unique brands and stores to thrive and to build long-lasting relationships.

We Love Our Local Shops

Our Values

Our Goals And Motivation

Teamwork

We want to work as a team with our brands and stores and always keep a positive attitude. Working together with our stores and brands is very important to us.

Sustainability

Equity and sustainability are important to us. We want to make sure that our platform supports sustainable and eco-friendly brands and stores.

Courage

We want to support our employees in taking responsibility and developing their own unique ideas that will move us forward as a team and as a company to a sustainable future.

Diversity

We want to stand up for an open society in which one’s own skin color, religion, sexuality and origin are an enrichment for everyone and bring us closer together.

Passion

Every decision is driven by the idea of bringing out the best of our stores and brands. We want to work closely with every single one to help them reach their full potential.

Inspiration

The industry of platforms for brands and stores continues to grow. We want to stand up to our values and be able to fight for our unique brands and stores.

Our Values

Goals And Motivation

Teamwork

We want to work as a team with our brands and stores and always keep a positive attitude.

Sustainability

Equity and sustainability are important to us. We want to make sure that our platform supports sustainable and eco-friendly brands and stores.

Courage

We want to support our employees in taking responsibility and developing their own ideas that will move us forward as a team and as a company.

Diversity

We want to stand up for an open society in which one’s own skin color, religion, sexuality and origin are an enrichment for everyone and bring us closer together.

Passion

Every decision is driven by the idea of bringing out the best of our stores and brands. We want to work closely with every single one to help them reach their full potential.

Inspiration

The industry of platforms for brands and stores continues to grow. We want to stand up to our values and be able to fight for our unique brands and stores.

OUR TEAM

Team Members And Inspiration

Katharina Walter

CEO & Founder

“My mission: #powertosmallshops!”

Chany Gembus

Business Development

“In a world where you can shop everywhere – shop local!”

Lukas Benecke

Product Manager

“Big changes start locally!”

Lars Jellesen

Brand Expert

“Owner-managed stores are the best.”

Laura Bültmann

Brand Expert

“Back to the roots – shop local.”

Rabea Both

Brand Expert

“Think global, buy local!”

Jacqueline Woith

Brand Expert

“Buy good things from real people.”

Annette Pflug

Head of Customer Success

“We love our customers!”

Susana Sierra

Customer Success Manager

“Customers first!”

Antonia Timm

Customer Success Manager

“Unique brands and local stores need to be supported.”

Christina Haas

Creative Marketing

“When you can shop everywhere – shop local.”

Lukas Müller

Marketing

“Buy local – or bye-bye local.”

Neele Küpper

Creative Marketing

“When you support a small business, you are supporting a dream.”

Nipuni Berndt

Customer Care & Backoffice

“Local shops for the win!”

Christian Goretzky

Community Management

“Make local shopping great again!”

Anne Freitag

Branding & Communication

“Love where you live: Eat, drink & shop local.”

Svenja Heinemann

Performance Marketing

„You can’t buy happiness but you can buy local & that’s kinda the same thing“

Our Team

Our Team And Their Inspiration

Katharina Walter

CEO + Founder

“My mission: Kleine Läden an die Macht!”

Chany Gembus

Head of

International Sales

“In a world where you can shop everywhere – shop local!”

“In a world where you can shop everywhere – shop local!”

Lukas Benecke

Product Manager

“Big changes start locally!”

Svenja Heinemann

Performance Marketing

„You can’t buy happiness but you can buy local & that’s kinda the same thing“

Lars Jellesen

Brand Expert

“Owner-managed stores are the best.”

Laura Bültmann

Brand Expert

“Back to the roots – shop local.”

Rabea Both

Brand Expert

“Think global, buy local!”

Jacqueline Woith

Brand Expert

“Buy good things from real people.”

Annette Pflug

Head of Customer Success

“We love our customers!”

Susana Sierra

Customer Success Manager

“Customers first!”

Antonia Timm

Customer Success Manager

“Unique brands and local stores need to be supported.”

Lukas Müller

Marketing

“Buy local – or bye-bye local.”

Christina Haas

Creative Marketing

“When you can shop everywhere – shop local.”

Neele Küpper

Creative Marketing

“When you support a small business, you are supporting a dream.”

Christian Goretzky

Community Management

“Make local shopping great again!”

Anne Freitag

Brand & Communication

“Love where you live: Eat, drink & shop local.”

Nipuni Berndt

Customer Care & Backoffice

“Local shops for the win!”

Nipuni Berndt

Customer Care & Backoffice

Interested? Here you can book a first initial, nonobligatory meeting with us to learn more about the advantages of FAIRLING and to become a part of our wholesale network.