Your FAIRLING profile can be considered as your own exhibition stand in our virtual trade fair. Therefore, it should be very appealing so that shops fall in love with your brand. The following tips should be considered when preparing your profile:

1. Make sure that even an Outsider understands your brand

2. Use a unique subtitle

3. Use your best profile pictures

4. Write a convincing description

5. Show that you are already listed in stores

6. Upload an informative product catalogue

7. Show your Bestsellers

8. Make sure that you can be found

You can find more information regarding your profile here.

Your description text is first and foremost about getting to know your brand and giving it an identity. In case if you don’t know already how that works, we recommend the article on how to create a brand for your business.
You can build a connection to your customers with the very first sentences.

It’s always a good introduction if you tell them about you, your brand, and your story first – before you tell them about your product.

You can find more information regarding your profile here.

Since FAIRLING is available in both English and German, you can choose one of these languages – how you feel most comfortable with. The platform will then translate your respective texts, depending on the location and language setting of the store.

You can find more information regarding your profile here.

Have a look on our best practices examples for your next advertisement.

FAIRLING advertisements are the best way for you to reach out to potential customers. To make sure that shop owners fall in love with your products, there are some things you might want to consider when it comes to the design of your advertisement.

1. Use a meaningful title

2. Work with seeling arguments: Why will shop owners love your products?

3. Use high-quality pictures

You can read more about designing an advertisement here.

No advertisement will be successful if it is not seen by the right stores. Therefore, it is really important that you create a good target group after designing a convincing advertisement. There are only a few steps that you need to follow:

1. On FAIRLING, you can define very precisely which type of shops you want to reach with your advertisements. To do so, you have to enter “Step 2: Target” in the advertisement section of your login area.

2. Define the demographic outlines for your advertisement

3. Select the business sectors that are relevant for you and the targeted shops

4. Define the assortment of the shops in your target group. Of course, you don’t want to target all stores in a certain business sector, but only the ones which are relevant to you. Therefore, it is recommended to work with precise product categories to make sure that you use your credits efficiently.

5. Select the price segments that are relevant for your brand. You can define the price segment that an interesting shop should be listed in.

6. Define the style of the shops you want to target. This means that you can easily decide how the shop should feel when you enter the store. We have defined 7  store types on FAIRLING.

Find more information about defining your target group here.

Wholesale at FAIRLING or other digital trade fairs work similarly to classic marketing/sales funnels. When you place ads, shop owners will get to know your products and may want to purchase from you. That is why it is important to build up their interest step by step through the course of your FAIRLING membership.

The wholesale funnel is made up of three phases: awareness, interest and purchase. You can read more about the wholesale funnel here.

Your advertisement will be shown in the Virtual Trade Fair next to your direct competitors and it is really important that you stick out in the newsfeed by clearly naming your benefits and USP. Make sure that your advertisement texts are fully convincing – and that you work with your best picture material so that shops fall in love with your products.

Read more about the Virtual Trade Fair here.

In this section, shops can search actively for fitting brands in our network. They can filter through the following categories:

• Benefits: Customer Magnet, Image Boost, Must-Have, Insider-Tip, Margin Hero, PR Star, Customers Darling, Upstarter

• Value: Organic, Fair, Handmade, Vegan, etc.

• Trending

• Category/Business Sectors

• Origin

• Individual Search

Read more about the Virtual Trade Fair here.

In the Virtual Trade Fair through the Brand Search Engine, shops can see a preview of every brand. This preview includes your first profile image and your subtitle. Make sure that a shop owner – who has never seen your products before – clearly understands the uniqueness of your brand through the information you provide. Shops will only visit those kinds of profiles that appear interesting to them – so make sure that you grab the attention by using your best picture and an informative yet catchy title.

In your statistics on your dashboard, you can see the activities on your profile very well and which store is already interested in it. There are 4 different categories to help you:

1. Interactions:
An interaction occurs when a store owner views your advertisement post for over 7 seconds or clicks on your images.

2. Profile clicks:
Profile clicks are registered when a store owner deliberately clicks on your profile to take a closer look. This is where initial interest arises.

3. Catalogue downloads:
Since store owners can download your product catalogue, this activity is shown to you here. In this case, the store owner’s interest is already quite high.

4. Requests:
A store owner inquires about one of your products or your brand, either to get more information or to place an order.

Read more about how to handle interested shops here.

Product catalogue downloads can also be a hook for the first contact. With a download, the store owner already expresses stronger interest, which you can respond to.

In terms of the profile clicks, you should be a little bit more careful. Here it concerns only once a first, careful view of your profile. You are welcome to take a look at the stores and consider whether you could see your products being sold in that store in the future. Keep an eye on your store favorites in case they look at your profile more often.

The interactions give you indirect feedback. The point is not for you to actively approach the store owners, but rather to understand how they react to your ads. You should set yourself the goal of constantly increasing this number.

Read more about how to handle interested shops here.

For this introduction phase, we recommend publishing an advertisement every 2 to 3 weeks and to log in on your account at least 2 to 3 times per week to have a quick look at your dashboard.

Whether you are new or more experienced with wholesale, you can optimise the time spent publishing advertisements by using several features within our platform such as using the Virtual Trade Fair for inspiration when writing advertisements, our schedule ads option, and the buttons designed to recycle your previous target groups among other features.