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YOUR PROFILE
Your advertisement
Your Dashboard
Virtual Trade Fair
Creating And Publishing An Advertisement
Your FAIRLING profile can be considered as your own exhibition stand in our virtual trade fair. Therefore, it should be very appealing so that shops fall in love with your brand. The following tips should be considered when preparing your profile:
How do I design a convincing advertisement?
Have a look on our best practices examples for your next advertisement.
FAIRLING advertisements are the best way for you to reach out to potential customers. To make sure that shop owners fall in love with your products, there are some things you might want to consider when it comes to the design of your advertisement.
1. Use a meaningful title
2. Work with seeling arguments: Why will shop owners love your products?
3. Use high-quality pictures
You can read more about designing an advertisement here.
How do I define a fitting target group?
No advertisement will be successful if it is not seen by the right stores. Therefore, it is really important that you create a good target group after designing a convincing advertisement. There are only a few steps that you need to follow:
1. On FAIRLING, you can define very precisely which type of shops you want to reach with your advertisements. To do so, you have to enter “Step 2: Target” in the advertisement section of your login area.
2. Define the demographic outlines for your advertisement
3. Select the business sectors that are relevant for you and the targeted shops
4. Define the assortment of the shops in your target group. Of course, you don’t want to target all stores in a certain business sector, but only the ones which are relevant to you. Therefore, it is recommended to work with precise product categories to make sure that you use your credits efficiently.
5. Select the price segments that are relevant for your brand. You can define the price segment that an interesting shop should be listed in.
6. Define the style of the shops you want to target. This means that you can easily decide how the shop should feel when you enter the store. We have defined 7 store types on FAIRLING.
Find more information about defining your target group here.
How do I place advertisements along the wholesale funnel?
Wholesale at FAIRLING or other digital trade fairs work similarly to classic marketing/sales funnels. When you place ads, shop owners will get to know your products and may want to purchase from you. That is why it is important to build up their interest step by step through the course of your FAIRLING membership.
The wholesale funnel is made up of three phases: awareness, interest and purchase. You can read more about the wholesale funnel here.
You couldn’t find the answer to your question? Have a look on our Help Center or contact us.
Connect With +3000 Handpicked Stores
Finding your product in a local, owner-operated store has many more advantages than you think.
If your products are no longer only available in your own online store but have found another point of sale, this means another source of income for you. With this revenue stream, you don’t even have to worry about marketing and selling yourself. With luck, you have created a long-term basis for returning customers to buy your products again.
Inspiring Brand Success Stories
BRACENET’S concept, to save the oceans & create unique jewelry upcycled from old fishing ghost-nets from the oceans, is growing every year. So far, they have received seven requests from interested retailers.
With their vegan & cruelty free cosmetics, Krayna wants to set a statement that should ideally be the norm for the rest of the cosmetics industry as well. They have received two requests from interested retailer
With their organic and fair produced textiles Tayf has received over 9 requests from interested retailers who want to sell a comfortable piece of Tayf’s items in their local stores.
Inspiring Brand Success Stories
BRACENET’S concept, to save the oceans and create unique jewelry upcycled from old fishing ghost-nets from the oceans, is growing every year. So far, they have received seven requests from interested retailers.
With their vegan & cruelty free cosmetics, Krayna wants to set a statement that should ideally be the norm for the rest of the cosmetics industry as well. They have received two requests from interested retailers.
With their organic and fair produced textiles Tayf has received over 9 requests from interested retailers who want to sell a comfortable piece of Tayf’s items in their local stores.
