Find your perfect new resellers.

Fast. Online. Anytime.

Find your perfect new resellers.

Fast. Online. Anytime.

Get requests from resellers 24/7

Be discovered and contacted by handpicked local stores and accept order requests online.

up to 4 times more orders*

Contact the best stores in no time

Publish an advertisement in less than 20 minutes and connect to those stores, that matter to you.

up to 75% time saving*

Save time & money you spend on wholesale

Welcome to the digital trade show of the 21st century: With FAIRLING wholesale finally becomes efficient.

up to 90% lower costs*

*(compared to results on offline trade fairs)

*(compared to results on offline trade fairs)

Your brand will be successful on FAIRLING, if …


you are looking for professional European resellers to resell your products.


you manage a lifestyle brand which deserves more enthusiastic customers.


you offer attractive wholesale conditions and great customer care.

Thousands of highly engaged resellers

FAIRLING is ideal for brands in

Design & Gifts

Fashion & Accessories

Living & Interior

Cosmetics & Beauty Care

Paperware & Stationery

Baby & Kids

FAIRLING is ideal for brands in

Branchen Icons

Our growing network

What brands love about us

Interested in joining as a brand?


Your personal expert will check which stores might be a perfect match.


If there seem to be enough matching retailers for your needs, we’ll confirm the call.

Frequently asked questions


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Are there costs for joining FAIRLING?

One thing in advance: Whether you are planning a small, medium or high growth in resellers – we have the right plan for your business. Did you know? Compared to exhibiting on one single offline trade fair or show you can use FAIRLING up to 10 full years. Sounds to good to be true right? Just apply to join and we are happy to tell you more about us.

I do not own a brand, but a local shop. How can I join FAIRLING as a reseller?

We daily onboard new high-quality local retailers on FAIRLING, that are looking out for new bestsellers in beautiful, innovative and emotional lifestyle brands. To join as a reseller, simply click here to join.

Why do I need to apply?

At FAIRLING we want to offer the best possible service to brands and resellers. Therefore we want to find out if your brand is a match for a sufficient number of resellers in our wholesale network – before you join and become a member. The fastest and easiest way to do so is a quick call.

Do I need to prepare something for the application call?

After you applied for FAIRLING, one of our brand scouts will review your brand for a first impression. Only if this review is positive, we will confirm your requested phone appointment with us. It is important for us that we have enough store matches in our network. You will not have to prepare anything further after this point, since we will guide you trough the demo process and ask a few questions about your brand and wholesale strategy. Our brand experts will ask for a wholesale catalogue to have a closer look at your portfolio, so they can prepare the call better.

How will I know if the retailers on FAIRLING will fit to my brand?

To make sure that your brand fits the interests of the stores using FAIRLING we do a brief target group check before we would onboard you on our digital trade fair. To do so, a call beforehand is necessary to identify your goals as well as the potential number of future resellers. Furthermore, our retail experts will give you advice on how to present your brand and products on FAIRLING in the most effective way to ensure the best results.