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The FAIRLING Dashboard

Often, many people think that only a request can lead to a deal – on the other hand, a request does not always mean a binding purchase. There are different signs you can get if a potential customer is interested in your products.

The most important information can be found in your statistics. You can access them by logging in to your profile and clicking on “Dashboard” in the menu bar at the top.

How do I handle profile clicks, catalogue downloads & requests?

In your statistics on your dashboard, you can see the activities on your profile very well and which store is already interested in it. There are 4 different categories to help you:

1. Interactions:
An interaction occurs when a store owner views your advertisement post for over 7 seconds or clicks on your images.

2. Profile clicks:
Profile clicks are registered when a store owner deliberately clicks on your profile to take a closer look. This is where initial interest arises.

3. Catalogue downloads:
Since store owners can download your product catalogue, this activity is shown to you here. In this case, the store owner’s interest is already quite high.

4. Requests:
A store owner inquires about one of your products or your brand, either to get more information or to place an order.

Read more about how to handle interested shops here.

What do I do when a shop is showing interest?
Let’s start with the requests: here it is relatively easy to make contact since you have already a base. All you have to do now is respond accordingly – in most cases, store owners first ask for conditions, price lists, or small product samples. Now it’s up to you to answer quickly and show motivation!

Product catalogue downloads can also be a hook for the first contact. With a download, the store owner already expresses stronger interest, which you can respond to.

In terms of the profile clicks, you should be a little bit more careful. Here it concerns only once a first, careful view of your profile. You are welcome to take a look at the stores and consider whether you could see your products being sold in that store in the future. Keep an eye on your store favorites in case they look at your profile more often.

The interactions give you indirect feedback. The point is not for you to actively approach the store owners, but rather to understand how they react to your ads. You should set yourself the goal of constantly increasing this number.

Read more about how to handle interested shops here.

How can my dashboard help me?
Even though marketing is not an exact science, on average most of our customers begin noticing their first requests after the third advertisement. This is due to the fact that similar to retail, shop owners usually require several touch points with your brand before deciding to get in touch with you.

For this introduction phase, we recommend publishing an advertisement every 2 to 3 weeks and to log in on your account at least 2 to 3 times per week to have a quick look at your dashboard.

Whether you are new or more experienced with wholesale, you can optimise the time spent publishing advertisements by using several features within our platform such as using the Virtual Trade Fair for inspiration when writing advertisements, our schedule ads option, and the buttons designed to recycle your previous target groups among other features.

You couldn’t find the answer to your question? Have a look on our Help Center or contact us.

Connect With +3000 Handpicked Stores

Finding your product in a local, owner-operated store has many more advantages than you think.

If your products are no longer only available in your own online store but have found another point of sale, this means another source of income for you. With this revenue stream, you don’t even have to worry about marketing and selling yourself. With luck, you have created a long-term basis for returning customers to buy your products again.

Inspiring Brand Success Stories

BRACENET’S concept, to save the oceans & create unique jewelry upcycled from old fishing ghost-nets from the oceans, is growing every year. So far, they have received seven requests from interested retailers.

With their vegan & cruelty free cosmetics, Krayna wants to set a statement that should ideally be the norm for the rest of the cosmetics industry as well. They have received two requests from interested retailer

With their organic and fair produced textiles Tayf has received over 9 requests from interested retailers who want to sell a comfortable piece of Tayf’s items in their local stores.

Inspiring Brand Success Stories

BRACENET’S concept, to save the oceans and create unique jewelry upcycled from old fishing ghost-nets from the oceans, is growing every year. So far, they have received seven requests from interested retailers.

With their vegan & cruelty free cosmetics, Krayna wants to set a statement that should ideally be the norm for the rest of the cosmetics industry as well. They have received two requests from interested retailers. 

With their organic and fair produced textiles Tayf has received over 9 requests from interested retailers who want to sell a comfortable piece of Tayf’s items in their local stores.